Wednesday 9 September 2015

Why India is a priority for GoDaddy?

GoDaddy, a US-based domain names registrar and web hosting services service provider that entered India in mid 2012, is increasing its initiatives to bring more small and medium businesses (SMBs) online in the country, according to India vice-president and managing director Rajiv Sodhi.

“India, which is on the cusp of Internet development, though only 10-12 % penetrated, is important market for all of us. There is a huge potential in the nationwide country to come online,” he told Online Business Standard on the sidelines of Domain X, an international domain name meeting.

GoDaddy, that includes a global names of domain portfolio of over 55 million, has its India headquarters in Gurgaon and care centre in Hyderabad. Almost as old as the Internet itself, 30 percent of most Internet presently runs through GoDaddy.

Stating that there were about 270 million domains globally while India has only 3.5 million domains, Sodhi said this is about to change as more and more Indians were coming online, courtesy the growing Internet usage.

The company’s mission was to radically shift the global economy towards smaller businesses, Sodhi said, adding that GoDaddy’s idea was to bring SMBs online, and make sure that they had good identity, presence and growth.

“At present, over 70 per cent of our customers are SMBs. We are generating understanding among SMBs on why they need to come online and the huge benefits that they would get by doing this,” he said.


TLDs Rising in India

Country code top-level domains (TLDs), like .Bharat website name in devanagri script launched by the National Internet Exchange of India (Nixi), are evolving in India, said Anshul Goyal, co-founder of Domain Name Owners' Association of India (DNOAi).

Such local TLDs, however, will pose many challenges such as legal disputes related to domain names. DNOAi offers a platform to various stakeholders, including investors, business owners and tech-savvy innovators, and creating recognition including legal nuances to tackle legal disputes,” he said.

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